A business plan is a comprehensive document that outlines a company's goals, strategies, and financial projections. It serves as a roadmap for the business, detailing its products or services, target market, competitive landscape, and marketing strategies. A well-crafted business plan is essential for attracting potential investors and guiding the company's growth.

Most start-up businesses will need funding and a business plan not only allows you to see if the idea can be profitable but it also allows a bank or any other lending provider to understand your idea and how the business will shape itself.

• The line of work you are going to be in

• The gap in the market

• Where you will fit in this marketplace

• What the goals and objectives of the business will be

• What your unique selling points are

• A sales forecast that will show that the idea can become an interesting prospect

Business plans need to be clear but should explain: